About this site
👋 Hi, I’m Thomas — a Korean-American founder, born and raised in NYC, shaped on the West Coast, and now building a startup in Seoul.
Founder Seoul is where I write about everything — but mostly life as a founder in South Korea. The name is a play on words: it's about being a founder in Seoul, and having the founder soul — the mindset, grit, and obsession it takes to build something from scratch.
You’ll find stories about entrepreneurship in a foreign country, the underrated yet exciting startup scene in Korea, and reflections on my personal journey. My background in competitive tennis and chess has shaped how I think about business, discipline, and staying mentally sharp. I’m also a massive fan of sports — NBA, NFL, MLB, and yes, even chess (debatably a sport).
I believe Korea is still under-appreciated as a startup hub, and I’m here to show why it shouldn’t be. If you're into Seoul, South Korea, startups, or the mindset of building — this blog is for you.
What kind of content can you expect?
- Entrepreneurship as a foreigner in Seoul
- Startup life and founder lessons
- Competitive mindset & performance frameworks
- Life across NYC, LA, and Korea
- Honest takes on risk, ambition, and reinvention
- Go-to-market strategies (Marketing, Sales, Support) from my SaaS journey
Why does this blog exist?
Because stories like mine — navigating identity, ambition, and the decision to bet on yourself — deserve to be told. And maybe it’ll help someone else doing the same.
Want to get in touch?
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